Despite the competitors' best efforts, Nintendo maintained the majority of the market share with the Game Boy Advance.Īs of 30 June 2010, the Game Boy Advance series had sold 81.51 million units worldwide. Nintendo's competitors in the handheld market at the time were the Neo Geo Pocket Color, WonderSwan Color, GP32, and the N-Gage. The Game Boy Advance was designed by French designer Gwénaël Nicolas and his Tokyo-based design studio Curiosity Inc. Sonic the Hedgehog with a Nintendo GameCube and Game Boy Advance.Ĭontrary to the previous Game Boy models, which were all following the "portrait" form that was designed by Gunpei Yokoi, the Game Boy Advance was designed in a "landscape" format and put the buttons to the sides of the device instead of below the screen.
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